FOUNDERS THINKING AHEAD

Know what your business is worth today?

You’ve spent years building your business. Are you planning for what’s next? 

Build Value. Protect Value. Realize Value.

Build Value.

Know what drives your business's value.

Protect Value.

Make sure you have the right plan.

Realize Value.

Know your options and what comes next.

CLIENT TESTIMONIAL

Erica and team were great “… advising me on the steps I needed to take upfront to maximize the selling price, and even some valuable organizational suggestions that had nothing to do with the sale.”

— Recent client excerpt

ABOUT ERICA

I’ve sat on both sides of the table.

I co-founded a specialized communications firm and participated in/facilitated a successful ownership transition. 

Today, through Cowgirl Ventures, I help founders think strategically about what they want and how they get there. We all make mistakes (I did), and better planning brings more success long-term. 

FOUNDER STORIES

Real Businesses. Thoughtful Advice. Lasting Impact.

Each founder story highlights a different journey, a unique set of challenges, and the value of strategic guidance at the right time.

Independent Fitness & Pilates Studio

A successful sale at nearly 3× the original purchase price.

Litigation Research & Consulting

$3.5M enterprise value, founder kept a 40% stake.

Specialized Communications Advisory Firm

Strategic majority acquisition by a UK-based industry buyer.

Independent Auto Repair Business

Building earnings and buyer readiness before going to market.

LET’S TALK

If Your Business Is Your Largest Asset.

When was the last time someone helped you think strategically about it?